A beginner's guide to fundraising for African NGOs

Fundraising can feel mysterious, but it follows a simple logic: explain a real need, show how you will meet it, and build trust with the people who can help.

Know your case

Write a short statement of the problem, your approach, your results and what funding would achieve. Everything else in fundraising builds on this.

Map the right funders

Look at who funds your sector and region, how large their grants are and what they require. Aim for a good fit rather than a long list.

Build relationships

Introduce your organisation, share updates and ask for feedback before you apply. Funders support organisations they know and trust.

Diversify your income

• Institutional grants and foundations.
• Corporate partnerships.
• Individual and community giving.
• Earned income where it fits your mission.

Avoid common mistakes

Do not apply to every call, copy generic text, or promise more than you can deliver. Report honestly and on time after you receive funds.

Where to go next

Explore the 25 online courses at the NGO Leadership Academy and learn at your own pace.